TY  - BOOK
T1  - The new direct marketing : how to implement a profit driven database marketing strategy
A2  - Shepard, David
LA  - English
PP  - Burr Ridge etc.
PB  - Irwin
YR  - 1995
UL  - https://colectivo.uloyola.es/Record/L43235
OP  - 493
SN  - 1556238096
KW  - Marketing directo : Informática
KW  - Estrategia de marketing
KW  - Bases de datos
ER  -