APA Citation

Southgate, P. (1994). Total branding by design: How to make your brand's packaging more effective. London: Kogan Page.

Chicago Style Citation

Southgate, Paul. Total Branding By Design: How to Make Your Brand's Packaging More Effective. London: Kogan Page, 1994.

MLA Citation

Southgate, Paul. Total Branding By Design: How to Make Your Brand's Packaging More Effective. London: Kogan Page, 1994.

Warning: These citations may not always be 100% accurate.