TY  - BOOK
T1  - Principles of international marketing
T2  - Principles of export guidebooks
A1  - Spencer, Julia
LA  - English
PP  - Blackwell Oxford
PB  - [s.n]
YR  - 1994
UL  - https://colectivo.uloyola.es/Record/L43239
OP  - 189
SN  - 0631192514
KW  - Marketing internacional
KW  - Ventas : Promoción
KW  - Estrategia de marketing
ER  -