APA Citation

Petersen, C., & Toop, A. (1994). Sales promotion in postmodern marketing. Aldershot, England: Gower Publishing Limited.

Chicago Style Citation

Petersen, Christian, and Alan Toop. Sales Promotion in Postmodern Marketing. Aldershot, England: Gower Publishing Limited, 1994.

MLA Citation

Petersen, Christian, and Alan Toop. Sales Promotion in Postmodern Marketing. Aldershot, England: Gower Publishing Limited, 1994.

Warning: These citations may not always be 100% accurate.