Petersen, C., & Toop, A. (1994). Sales promotion in postmodern marketing. Aldershot, England: Gower Publishing Limited.
Citación estilo ChicagoPetersen, Christian, and Alan Toop. Sales Promotion in Postmodern Marketing. Aldershot, England: Gower Publishing Limited, 1994.
Cita MLAPetersen, Christian, and Alan Toop. Sales Promotion in Postmodern Marketing. Aldershot, England: Gower Publishing Limited, 1994.
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