TY  - BOOK
T1  - Sales promotion in postmodern marketing
A1  - Petersen, Christian
A2  - Toop, Alan
LA  - Spanish
PP  - Aldershot, England
PB  - Gower Publishing Limited
YR  - 1994
UL  - https://colectivo.uloyola.es/Record/L43241
OP  - 192
SN  - 0566074508
KW  - Ventas : Promoción
ER  -