TY  - BOOK
T1  - Market-driven management : using the new marketing concept to create a customer-oriented company
T2  - The portable MBA series
A1  - Webster, Frederick E
LA  - English
PP  - New York etc.
PB  - John Wiley & sons
YR  - 1994
UL  - https://colectivo.uloyola.es/Record/L43245
OP  - 319
SN  - 0471595764
KW  - Marketing
ER  -