TY - BOOK T1 - Step by step competitive strategy T2 - Self-development for managers A1 - Francis, Dave LA - English PP - London etc. PB - Routledge YR - 1994 UL - https://colectivo.uloyola.es/Record/L43305 OP - 183 SN - 0415086981 KW - Planificación estratégica ER -