TY  - BOOK
T1  - Successful product management
T2  - Marketing in action series
A1  - Morse, Stephen
LA  - English
PP  - London
PB  - Kogan Page
YR  - 1994
UL  - https://colectivo.uloyola.es/Record/L43331
OP  - 130
SN  - 0749411295
KW  - Productos comerciales : Gestión
KW  - Marketing
ER  -