TY  - BOOK
T1  - Advances in consumer marketing
T2  - Cranfield management research series
A2  - Knox, Simon
A2  - Jenkins, Mark
LA  - English
PP  - London
PB  - Kogan Page
YR  - 1994
UL  - https://colectivo.uloyola.es/Record/L43340
OP  - 220
SN  - 0749411279
KW  - Marketing
KW  - Consumidores
ER  -