TY  - BOOK
T1  - Modern marketing theory : critical issues in the philosophy of marketing science
A1  - Hunt, Shelby D
LA  - English
PP  - Cincinnati
PB  - South-Western
YR  - 1991
UL  - https://colectivo.uloyola.es/Record/L43488
OP  - 499
SN  - 0538812214
KW  - Positivismo
KW  - Filosofía
KW  - Marketing
ER  -