TY  - BOOK
T1  - Strategic management : formulation, implementation and control
A1  - Pearce, John A
A2  - Robinson, Richard B., Jr
LA  - English
PP  - Homewood etc.
PB  - Irwin
YR  - 1991
ED  - 4th ed
UL  - https://colectivo.uloyola.es/Record/L4361
OP  - 1049
SN  - 0256083231
KW  - Planificación estratégica
ER  -