Cita APA

Aaker, D. A. (1988). Developing business strategies (2nd ed.). New York [etc.]: John Wiley & sons.

Citación estilo Chicago

Aaker, David A. Developing Business Strategies. 2nd ed. New York [etc.]: John Wiley & sons, 1988.

Cita MLA

Aaker, David A. Developing Business Strategies. 2nd ed. New York [etc.]: John Wiley & sons, 1988.