TY  - BOOK
T1  - Developing business strategies
A1  - Aaker, David A., 1938-
LA  - English
PP  - New York etc.
PB  - John Wiley & sons
YR  - 1988
ED  - 2nd ed.
UL  - https://colectivo.uloyola.es/Record/L43999
OP  - 364
SN  - 0471602965
KW  - Estrategia de marketing
ER  -