Cita APA

Brown, L., & McDonald, M. H. (1994). Competitive marketing strategy for Europe: Developing, maintaining and defending competitive advantage. London: MacMillan Press.

Citación estilo Chicago

Brown, Linden, and Malcolm H.B McDonald. Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage. London: MacMillan Press, 1994.

Cita MLA

Brown, Linden, and Malcolm H.B McDonald. Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage. London: MacMillan Press, 1994.