TY  - BOOK
T1  - Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage
A1  - Brown, Linden
A2  - McDonald, Malcolm H.B
LA  - English
PP  - London
PB  - MacMillan Press
YR  - 1994
UL  - https://colectivo.uloyola.es/Record/L44218
OP  - 370
SN  - 0333613511
KW  - Estrategia de marketing : Europa
ER  -