TY - BOOK T1 - Turning lost customers into gold...and the art of achieving zero defections A1 - Cannie, Joan Koob LA - English PP - New York PB - Amacom YR - 1994 UL - https://colectivo.uloyola.es/Record/L44220 OP - 131 SN - 0814451101 KW - Servicio al cliente KW - Consumidores : Satisfacción ER -