TY  - BOOK
T1  - Strategic control of marketing finance
T2  - The Financial Times / Pitman Publishing Series
A1  - Haigh, David
LA  - English
PP  - London
PB  - Pitman
YR  - 1994
UL  - https://colectivo.uloyola.es/Record/L44226
OP  - 342
SN  - 0273602314
KW  - Marketing
KW  - Empresas : Finanzas
ER  -