TY  - BOOK
T1  - Cases in european marketing
A1  - Lynch, Richard
LA  - English
PP  - London
PB  - Kogan Page
YR  - 1993
UL  - https://colectivo.uloyola.es/Record/L44228
OP  - 130
NO  - Casos: Repsol, Whirlpool, McDonalds, Jacobs Suchard, Electrolux, ...
SN  - 074941118X
KW  - Marketing : Casos
ER  -