TY  - BOOK
T1  - Principles of marketing research
A2  - Bagozzi, Richard P.
LA  - English
PP  - Blackwell Oxford
PB  - [s.n]
YR  - 1994
UL  - https://colectivo.uloyola.es/Record/L44238
OP  - 430
SN  - 1557865485
KW  - Investigación comercial
KW  - Marketing
ER  -