TY  - BOOK
T1  - Cases in marketing : orientation, analysis, and problems
T2  - Macmillan series in college marketing
A1  - Greer, Thomas V
LA  - English
PP  - New York
PB  - MacMillan publishing company
YR  - 1991
ED  - 5th ed
UL  - https://colectivo.uloyola.es/Record/L4472
OP  - 421
SN  - 0023471352
KW  - Ventas
KW  - Consumidores
KW  - Marketing
KW  - Distribución de mercancías
ER  -