TY  - BOOK
T1  - Strategic management : concepts and applications
A1  - Certo, Samuel C
A2  - Peter, J. Paul
LA  - English
PP  - Madrid
PB  - McGraw-Hill
YR  - 1991
ED  - 2nd. ed.
UL  - https://colectivo.uloyola.es/Record/L45104
OP  - 1202
SN  - 0070104581
KW  - Planificación estratégica
ER  -