TY  - BOOK
T1  - Strategic management : concepts and applications : transparency master program for
A1  - Certo, Samuel C
A2  - Peter, J. Paul
LA  - English
PP  - New York etc.
PB  - McGraw-Hill
YR  - 1991
ED  - 2nd ed.
UL  - https://colectivo.uloyola.es/Record/L45114
SN  - 0070744904
KW  - Planificación estratégica
ER  -