TY  - BOOK
T1  - Business policy and strategic management
A1  - Jauch, Lawrence R
LA  - English
PP  - Madrid
PB  - McGraw-Hill
YR  - 1988
ED  - 5th ed.
UL  - https://colectivo.uloyola.es/Record/L45132
OP  - 940
SN  - 007032347X
KW  - Planificación estratégica
ER  -