TY  - BOOK
T1  - British cases in marketing : six profiles in depth
A2  - Bingham, J.S
LA  - English
PP  - London
PB  - Business books limited
YR  - 1969
UL  - https://colectivo.uloyola.es/Record/L47630
OP  - 183
NO  - Casos estudiados: Quaker Puffed Wheat, Genticin, Kerrygold butter, Andrews, Rumalade
KW  - Marketing : Casos : Gran Bretaña
ER  -