Zikmund, W. (1994). Business research methods (4th ed.). Hinsdale, Illinois: Dryden Press.
Chicago Style CitationZikmund, William. Business Research Methods. 4th ed. Hinsdale, Illinois: Dryden Press, 1994.
MLA CitationZikmund, William. Business Research Methods. 4th ed. Hinsdale, Illinois: Dryden Press, 1994.
Warning: These citations may not always be 100% accurate.