TY  - BOOK
T1  - Business research methods
A1  - Zikmund, William
LA  - Spanish
PP  - Hinsdale, Illinois
PB  - Dryden Press
YR  - 1994
ED  - 4th ed.
UL  - https://colectivo.uloyola.es/Record/L49897
OP  - 776
SN  - 0030975859
KW  - Investigación comercial : Metodología
ER  -