McDonald, M. H. (1991). The marketing audit: Translating marketing theory into practice. Oxford: Butterworth-Heinemann.
Citación estilo ChicagoMcDonald, Malcolm H.B. The Marketing Audit: Translating Marketing Theory Into Practice. Oxford: Butterworth-Heinemann, 1991.
Cita MLAMcDonald, Malcolm H.B. The Marketing Audit: Translating Marketing Theory Into Practice. Oxford: Butterworth-Heinemann, 1991.
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