APA Citation

McDonald, M. H. (1991). The marketing audit: Translating marketing theory into practice. Oxford: Butterworth-Heinemann.

Chicago Style Citation

McDonald, Malcolm H.B. The Marketing Audit: Translating Marketing Theory Into Practice. Oxford: Butterworth-Heinemann, 1991.

MLA Citation

McDonald, Malcolm H.B. The Marketing Audit: Translating Marketing Theory Into Practice. Oxford: Butterworth-Heinemann, 1991.

Warning: These citations may not always be 100% accurate.