TY  - BOOK
T1  - The marketing audit : translating marketing theory into practice
T2  - The marketing series. Practitioner
A1  - McDonald, Malcolm H.B
LA  - English
PP  - Oxford
PB  - Butterworth-Heinemann
YR  - 1991
UL  - https://colectivo.uloyola.es/Record/L5012
OP  - 268
SN  - 0750600896
KW  - Estrategia de marketing
KW  - Ventas
KW  - Marketing
ER  -