Cita APA

Burgelman, R. A., Wheelwright, S. C., & Maidique, M. A. (1995). Strategic management of technology and innovation (2nd ed.). Burr Ridge [etc.]: Irwin.

Citación estilo Chicago

Burgelman, Robert A., Steven C. Wheelwright, and Modesto A. Maidique. Strategic Management of Technology and Innovation. 2nd ed. Burr Ridge [etc.]: Irwin, 1995.

Cita MLA

Burgelman, Robert A., Steven C. Wheelwright, and Modesto A. Maidique. Strategic Management of Technology and Innovation. 2nd ed. Burr Ridge [etc.]: Irwin, 1995.