El nuevo rumbo del marketing : un gran giro en la concepción del mercado / Stan Rapp y Thomas L. Collins
| Main Author: | Rapp, Stan |
|---|---|
| Other Authors: | Collins, Thomas L |
| Format: | Book |
| Publication: |
Madrid : McGraw-Hill, 1991 |
| Physical Description: | 342 p. ; 23 cm |
| Clasificación CDU: |
* 658.8 658.8 (076.5) |
| Collection: |
Serie McGraw-Hill de management
|
| Subjects: | |
| ISBN: |
8476157282 |
Córdoba - Depósito
| Copy 55529 | Available |
|---|---|
| Copy 105900 | Available |
| Copy 52188 | Available |