El plan de marketing : procedimiento, formularios, estrategia y técnica / William A. Cohen
| Main Author: | Cohen, William A |
|---|---|
| Format: | Book |
| Publication: |
Bilbao : Deusto, 1991 |
| Physical Description: | 287 p. ; 24 cm |
| Clasificación CDU: |
* 658.8 658.8 |
| Nota: |
Tít. original: Developing a winning marketing plan |
| Collection: |
Biblioteca empresarial Deusto. Marketing
|
| Subjects: | |
| ISBN: |
8423408728 |
Córdoba - Depósito
| Copy 71255 | Available |
|---|---|
| Copy 52633 | Available |