TY - BOOK T1 - What is strategy and does it matter ? T2 - The routledge series in analytical management A1 - Whittington, Richard LA - English PP - London etc. PB - Routledge YR - 1995 ED - [Rep. 1995] UL - https://colectivo.uloyola.es/Record/L53316 OP - 165 SN - 0415059429 KW - Planificación estratégica ER -