Cita APA

Burns, A. C., & Bush, R. F. (1995). Marketing research. New Jersey: Prentice Hall.

Citación estilo Chicago

Burns, Alvin C., and Ronald F. Bush. Marketing Research. New Jersey: Prentice Hall, 1995.

Cita MLA

Burns, Alvin C., and Ronald F. Bush. Marketing Research. New Jersey: Prentice Hall, 1995.