TY  - BOOK
T1  - Marketing research
A1  - Burns, Alvin C
A2  - Bush, Ronald F
LA  - English
PP  - New Jersey
PB  - Prentice Hall
YR  - 1995
UL  - https://colectivo.uloyola.es/Record/L54062
OP  - 622
SN  - 0131498657
KW  - Investigación comercial
KW  - Marketing
ER  -