Comportamiento del consumidor : repercusiones en la estrategia de márketing / Del I. Hawkins, Roger J. Best, Kenneth A. Coney
| Main Author: | Hawkins, Del I |
|---|---|
| Other Authors: | Best, Roger J. (1954-) Coney, Kenneth A |
| Format: | Book |
| Publication: |
AddiSon-WeSley, California : [s.n], 1994 |
| Physical Description: | XVI, 683 p. ; 25 cm |
| Clasificación CDU: |
* 658.8 658.8 |
| Subjects: | |
| ISBN: |
0201601257 |
Córdoba - Depósito
| Copy 54720 | Available |
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