TY  - BOOK
T1  - The essence of competitive strategy
T2  - The essence of management series
A1  - Faulkner, David
A2  - Bowman, Cliff
LA  - English
PP  - New Jersey
PB  - Prentice Hall
YR  - 1995
UL  - https://colectivo.uloyola.es/Record/L54989
OP  - 134
SN  - 0132914778
KW  - Planificación estratégica
ER  -