TY  - BOOK
T1  - Market driven strategy : processes for creating value
A1  - Day, George S
LA  - English
PP  - New York
PB  - Free Press
YR  - 1990
UL  - https://colectivo.uloyola.es/Record/L55049
OP  - 405
SN  - 0029072115
KW  - Estrategia de marketing
KW  - Planificación estratégica
ER  -