TY  - BOOK
T1  - The practice of marketing management : analysis, planning, and implementation
A1  - Cohen, William A
LA  - English
PP  - New York
PB  - MacMillan publishing company
YR  - 1991
ED  - 2nd ed.
UL  - https://colectivo.uloyola.es/Record/L55051
SN  - 0023231718
KW  - Marketing : Casos
ER  -