TY  - BOOK
T1  - Marketing estratégico
A1  - Lambin, Jean-Jacques
LA  - Spanish
PP  - Madrid
PB  - McGraw-Hill
YR  - 1990
UL  - https://colectivo.uloyola.es/Record/L5556
OP  - 328
SN  - 8476151772
KW  - Estrategia de marketing
ER  -