TY - BOOK T1 - Las 22 leyes inmutables del marketing A1 - Ries, Al A2 - Trout, Jack LA - Spanish PP - Madrid PB - McGraw-Hill YR - 1995 UL - https://colectivo.uloyola.es/Record/L55646 OP - 163 SN - 8448101359 KW - Marketing ER -