TY  - BOOK
T1  - Business marketing management : marketing of business products and services
A1  - Eckles, Robert
LA  - English
PP  - New Jersey
PB  - Prentice Hall
YR  - 1990
UL  - https://colectivo.uloyola.es/Record/L55653
OP  - 488
SN  - 0131053965
KW  - Estrategia de marketing
KW  - Marketing industrial : Casos
KW  - Marketing industrial
ER  -