TY  - BOOK
T1  - Market response models : econometric and time series analysis
T2  - International series in quantitative marketing
A1  - Hanssens, Dominique M
A2  - Schultz, Randall L
A2  - Parsons, Leonard J
LA  - Spanish
PP  - Boston etc.
PB  - Kluwer
YR  - 1990
UL  - https://colectivo.uloyola.es/Record/L5598
OP  - 388
SN  - 079239013X
KW  - Marketing
ER  -