TY  - BOOK
T1  - Marketing research in the developing countries : a handbook
A1  - Kracmar, John Z
LA  - Spanish
PP  - New York ; Washington ; London
PB  - Praeger
YR  - 1971
UL  - https://colectivo.uloyola.es/Record/L5728
OP  - 322
KW  - Marketing
ER  -