TY  - BOOK
T1  - How to check out your competition : a complete plan for innvestigating your market
A1  - Kelly, John M
LA  - Spanish
PP  - New York etc.
PB  - John Wiley & sons
YR  - 1987
UL  - https://colectivo.uloyola.es/Record/L5785
OP  - 349
SN  - 0471856703
KW  - Investigación comercial
KW  - Planificación estratégica
ER  -