La voz del mercado : la ventaja competitiva a través del uso creativo de la información del mercado / Vincent P. Barabba, Gerald Zaltman
| Main Author: | Barabba, Vincent P |
|---|---|
| Other Authors: | Zaltman, Gerard |
| Format: | Book |
| Publication: |
Madrid : McGraw-Hill, 1992 |
| Physical Description: | XXX, 290 p. ; 24 cm |
| Clasificación CDU: |
* 658.8 658.8 |
| Collection: |
Serie McGraw-Hill de management
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| Subjects: | |
| ISBN: |
8476159307 |
Sevilla - Almacén
| Copy 60033 | Available |
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Córdoba - Sala D
| Copy 60034 | Available |
|---|---|
| Copy 60031 | Available |