TY  - BOOK
T1  - Estrategias en marketing directo
A1  - Stone, Bob, 1918-
LA  - Spanish
PP  - Bilbao
PB  - Deusto
YR  - 1996
UL  - https://colectivo.uloyola.es/Record/L62382
OP  - 323
NO  - Tít. original: Direct marketing success stories...and the strategies that built the businesses
SN  - 8423414337
KW  - Marketing directo : Casos
KW  - Estrategia de marketing : Casos
ER  -