Dirección de marketing / Philip Kotler, Dionisio Cámara, Ildefonso Grande
| Main Author: | Kotler, Philip (1931-) |
|---|---|
| Other Authors: | Cámara Ibáñez, Dionisio Grande Esteban, Ildefonso |
| Format: | Book |
| Edition: | 8a. ed., [2a. ed. en español] |
| Publication: |
Madrid : Prentice Hall, 1995 |
| Physical Description: | XXVIII, 851 p. ; 25 cm |
| Clasificación CDU: |
* 658.8 658.8 |
| Edición: |
8a. ed., [2a. ed. en español] |
| Nota: |
Tít. original: Marketing management : analysis, planning, implementation, and control |
| Subjects: | |
| ISBN: |
0132405326 |
Córdoba - Sala
| Copy 63399 | Available |
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| Copy 63398 | Available |
Córdoba - Sala D
| Copy 63394 | Available |
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| Copy 63395 | Available |
| Copy 62559 | Available |
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| Copy 63396 | Available |