Cita APA

Buzzell, R. D., Quelch, J. A., & Bartlett, C. A. (1992). Global marketing management: Cases and readings (2nd ed.). Reading, [etc.]: Addison-Wesley.

Citación estilo Chicago

Buzzell, Robert D., John A. Quelch, and Christopher A. Bartlett. Global Marketing Management: Cases and Readings. 2nd ed. Reading, [etc.]: Addison-Wesley, 1992.

Cita MLA

Buzzell, Robert D., John A. Quelch, and Christopher A. Bartlett. Global Marketing Management: Cases and Readings. 2nd ed. Reading, [etc.]: Addison-Wesley, 1992.